Dreams Galore

A lot has been said about loyalty rewards these days. Incentive marketing or in simpler terms, loyalty rewards seem to have struck a chord with both marketers and consumers alike.  Today, I guest post at "The Good Villain" about this and enjoyed quite a bit researching and writing about it. Want to read more? Here's the link!  I would also be blogging more on TGV than here but I would always put up a link here to let you all know about my activities up there. It just makes sense for me to group all my publishing articles at TGV and use this forum to share more of personal experiences. Hope you are ok with it. :) I hope you enjoy the article as much as I enjoyed writing it. Please feel free to leave your thoughts to help each other out!

As late as this post might be, I am here with some exciting news! After toiling and progressing with my first company, Inkspell Publishing , an independent publishing company (have I told you how proud I am of everything we have achieved in just 1 year?), I am ready to launch my dream content project - www.thegoodvillain.com  - Enabling authors to succeed! Over the last year, I realized the biggest struggle of a writer is not the writing itself but everything surrounding it. A writer is a writer because she writes. But what about the complex, ever changing publishing landscape? The fact that the authors have to swim through the myriad of information to reach the point of actual publishing is painful. As if that was not enough, mix in it a pinch of temptation called "Self-Publishing" and you have the perfect brew of author insanity. Thankfully, we have resources that help us navigate through this. Then how is The Good Villain different?  Simple. It is not. What it